The Youths of Zanzibar Have Harnessed the Power of Digital Tools to Showcase the Charm of their Homeland While Promoting Sustainable Practices – ATB President, Cuthbert Ncube

Being the Patron of the Zanzibar International Youth Tourism Summit 2023 happening in the Zanzibar Island of Tanzania, the President of African Tourism Board, Hon. Cuthbert Ncube in his opening speech yesterday at the event eulogised the virtues of the youths of Zanzibar as embodiment of reliable individuals with an unflinching focus to transforming the island to becoming the Dubai of Africa, a signal that indicates positivity for the Island and Tanzania at large.

He also sent words of advise and support to them in his speech, indicating his role not just as a Guest but also as a great supporter of their event which also formed part of the agenda of the African Tourism Board in the area of the issues that concern the youths of Africa.


Ladies and gentlemen, distinguished guests and delegates. I stand before you today to discuss a topic of utmost significance that unites us all – The pivotal role of youth in advancing digital innovation for the cause of sustainable tourism. I invite you to embark on a journey with me, one that explores this subject from a global perspective but maintains a special focus on the captivating beauty of Zanzibar. Jackie Joyner-Kersee once wisely said, “Age is no barrier. It’s a limitation you put on your mind.” These words encapsulate the essence of our gathering today.

Our youth are not merely the leaders of tomorrow; they are the visionaries, architects, and creators shaping the world we live in right now. They are the embodiment of innovation and the driving force behind the evolution of sustainable tourism in the digital age.

Zanzibar, an enchanting archipelago nestled in the azure waters of the Indian Ocean, has long been a sanctuary for explorers, adventurers, and dreamers. Today, it witnesses a fresh surge of youthful energy, as tradition harmoniously embraces technology, propelling sustainable tourism toward an exciting future. From the narrow winding streets of Stone Town to the pristine beaches caressed by turquoise tides, Zanzibar stands as a crucible of cultural diversity and natural beauty, eagerly awaiting the transformative touch of youthful innovation.

In this era of interconnectedness, where borders blur, thanks to the invisible web of the internet, the youthsof Zanzibar have harnessed the power of digital tools to showcase the charm of their homeland while promoting sustainable practices. Consider, for instance, the inspiring story of Amina, a brilliant young mind who recognized the need for a platform connecting local artisans with eco-conscious travelers. Through her digital innovation, Zanzibari artisans have found a global market, fostering a sustainable ecosystem that benefits both humanity and the environment.

As we delve deeper into the realm of digital innovation, we witness the youth of Zanzibar employing social media platforms to showcase sustainable practices and the breathtaking landscapes of their home. From stunning aerial shots captured by drones to captivating virtual reality experiences, they are building a bridge between the tangible and the intangible, drawing Zanzibar closer to the world and the world closer to Zanzibar.

It is imperative to emphasize that digital innovation is not merely a marketing tool; it is an instrument of profound change. Think of Ahmed, a determined young entrepreneur who introduced a mobile app to connect tourists with local tour guides. His innovation ensures authenticity, cultural immersion and a fair distribution of income within the community. Through Ahmed’s vision, Zanzibar epitomizes the true essence of sustainable tourism, where locals and visitors coexist harmoniously, nourishing each other’s spirits without compromising the delicate balance of the island’s ecosystem.

In the words of the iconic pioneer of digital innovation, Steve Jobs, “Innovation distinguishes between a leader and a follower.” Zanzibar is not merely following a path; it is blazing a trail led by its youths, united in their determination to preserve their heritage, safeguard nature, and forge a sustainable future.

The endeavors of these visionary young minds not only enhance the potential for economic growth but also cultivate a profound sense of pride and belonging within the local community. Let us all remember that our youths are not mere bystanders; they are co-creators, catalysts, and inspirations for change. Zanzibar’s captivating landscapes and rich cultural tapestry provide the perfect canvas upon which this youthful vision can flourish, attracting visitors who are not passive observers but active participants in the journey toward sustainable and immersive tourism experiences.

As we embark on this international youth tourism summit, let us wholeheartedly embrace the spirit of the youths’ advancement and the vision of digital innovators.

Let us celebrate the extraordinary achievements of Zanzibar’s youths in shaping the sustainable future of tourism.

Together, we can forge a legacy that showcases how the youths’ passion for digital innovation can create a lasting, sustainable, and enchanting world for generations to come. Thank you, and may the creative spirit of our youths continue to bloom like a thriving Zanzibari spice garden.

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