Design Essentials Becomes Official Hair Partner of Africa Celebrates

Addis Ababa, Ethiopia

We welcome Design Essentials as the official hair partner of Africa Celebrates. The event scheduled for 25 – 28 October at the African Union headquarters and Skylight hotel.

Design Essentials is an African diaspora global hair brand specially formulated for black hair world-wide. They will be flying 5 top hair stylists from their London office to style the hair of 60 top African models who will be strutting the runway of Africa Fashion Reception – The Gala, Fashion & Awards Night of Africa Celebrates.

McBride Research Labs just created a range of products to suit the unique hair growth & strengthening needs of wavy, curly and tightly coiled hair, and introduced their Design Essentials® African Chebe Growth Collection, made with naturally sourced ingredients from Chad in Africa, it is specifically designed to nourish, revitalize and strengthen the hair.

A percentage of each product sold is donated to the host community.

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